Spirit of Siliguri "Spirit of Siliguri" - স্পিরিট অফ শিলিগুড়ী - स्पिरिट अब सिलिगुरी is a fun song from Siliguri, to Siliguri and by the people of Siliguri. It is the result of a sustained collaboration between people. Siliguri the city is expanding in size, population and importance due to several factors, primary being geographical location and ethnic diversity. Despite being hailed as the second most important city in Bengal, it is yet to carve an identity, an image of itself. After the establishment of 'Uttar Kanya', the Chief Minister's secretariat in the city, the city now is being considered as the second capital of West Bengal.
People outside Bengal have little idea of the town. For most, it is a part of Assam. For most in Kolkata, Siliguri is a stop-over for a visit to the hills. A small, bubbly business town that provides an interesting pass-over on the way to tourist destinations with a shopping option at Hong Kong Market. Apart from this, little is known about the town. An exclusive identity of the city is still unfocussed.
Creating an identity shall give immense all round benefits for long time to come. In this new age of specialized marketing, Siliguri needs several exercises in branding. Subrata Ray, an Assistant professor of marketing at North Bengal University, was always interested in the audio-visual media and used to dabble in local initiatives since a long time. His local stints provided him vital knowledge of the market, the talents and the sort of work happening.
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spiritofsiliguri@gmail.com
spiritofsiliguri1@gmail.com
